Just completed a major integration project with Coupons.com & Marsh — their new Retailer IQ platform for one-to-one digital coupons allows for personalized coupon gallery offerings based on buying patterns and predictive models. Integrated with the current loyalty system, customers can virtually clip coupons that load directly to their loyalty account. Swipe the card a the checkout and the corresponding offers are applied to the products as they move thru checkout.
We just completed the digital rebuild of all of Marsh’s consumer-facing channels (website, mobile app, email, sms) along with internal automated workflows: on-demand marketing w/ XMPie, marketing automation w/ ExactTarget’s Journey Builder, along with some small scripted automations that assist with the production of the Marsh Circular. Essentially we did all the research, created a marketing tech strategy, selected and managed the developers, functioned as both the project manager and integration engineer, and saw all the projects thru implementation and launch. From research to implementation 12 months; instant double digit+ growth across all channels! Case Study coming soon!
Xerox/XMPie has asked us to participate in a webinar this Thursday highlighting a case study of Marsh Advertising’s automated sign workflow powered by XMPie! We’re looking forward to this opportunity to speak to a wider audience about variable data publishing in retail and what DesktopMedia and XMPie were able to create for Marsh Supermarkets and their stores! Check out the Case Study!
Herff Jones, located right here in Indianapolis, IN provides class rings & jewelry, yearbooks, graduation announcements & accessories, diplomas & diploma frames, graduation caps and gowns and much more to schools across the country. DesktopMedia is pleased to be working with their marketing and information technology groups to assist them with their workflow requirements!
DesktopMedia welcomes Meijer to our client roster! Based in Grand Rapids, Michigan, Meijer is a regional American hypermarket chain servicing the midwest. We’re pleased to be working with their Information Technology team and look forward to contributing our expertise to their workflow requirements.
Lots of people asking me which direction to head with the Cloud. Designed and developed to get more customers into the funnel with a lower cost of entry and without the hassle of upgrade considerations. Many organizations refuse to ride the Adobe development cycle (I still have clients on CS4) which runs roughly every 18 months. With the cloud, your costs are relatively fixed but they are constant — you must pay monthly and therefore you must feel confident in your cash-flow. By purchasing the licensing outright with a one-time check, you can string the lifecycle out further and upgrade when you see fit/when you can afford to. Check with accounting to see if they book software purchases different from SaaS engagements. Do a comparative analysis based on your organization’s buying habits.
Slideshare.net/desktopmedia includes my recent presentation to IUG on Adobe Touch Apps and Digital Publishing Suite!
Happy to announce DesktopMedia’s Cate Indiano holds a certification in Adobe’s Digital Publishing Suite as well as her ACI with Adobe in InDesign. Take your InDesign skills to the next level with tablet publishing and DPS. Contact us for more details.